Overview

Exclusive Marketplace Ownership on Ramses

While Ramses embraces an open ecosystem where any third-party developer can build and publish miniapps on our platform, our marketplaces operate under a different model. On the Ramses superapp, marketplaces — multi-vendor platforms where numerous sellers, service providers, or merchants can offer their products and services — are exclusively owned and operated by Ramses itself. This strategic distinction ensures we maintain quality control, consistent user experience, and robust trust and safety standards across all marketplace transactions. By reserving marketplace rights, we can implement unified payment systems, dispute-resolution mechanisms, and vendor-vetting processes that protect our users while generating sustainable revenue streams to fund the broader superapp ecosystem.

Marketplace Examples

Ramses marketplaces span diverse categories tailored to Africa and the Middle East. Our e-commerce marketplace connects consumers with local and international retailers selling everything from electronics to fashion. The food delivery marketplace aggregates restaurants and cloud kitchens for meal ordering. Our ride-hailing marketplace links passengers with drivers, while the services marketplace enables users to book electricians, plumbers, cleaners, and other professionals. Additional marketplaces include property listings for rentals and sales, a freelance platform connecting businesses with skilled workers, and a groceries marketplace for fresh produce and household essentials. Each marketplace leverages Ramses' integrated payment infrastructure, unified customer support, and shared user profiles.

Accommodation Marketplace vs. Hotel Miniapp

The distinction between Ramses-owned marketplaces and third-party miniapps is best illustrated through accommodations. Ramses operates an exclusive accommodation marketplace featuring hundreds of hotels, guesthouses, and vacation rentals, with standardized search, comparison, and booking tools. Simultaneously, individual hotels, such as the Lagos Kino Hotel, can develop their own branded miniapp on Ramses, offering direct bookings, loyalty programs, and personalized guest services. This dual-channel approach benefits everyone: guests can comparison-shop across properties in our marketplace or book directly through a preferred hotel's miniapp, while hotels gain both marketplace visibility and brand autonomy. The same room appears in both channels, but the marketplace aggregates inventory, while miniapps provide dedicated brand experiences.

Integration Model for Existing Marketplaces

Existing third-party marketplaces seeking to join Ramses can do so as "feeders" to our Ramses-owned marketplaces rather than operating as independent marketplace entities. In this partnership model, the third-party marketplace gains Ramses as a powerful new distribution channel, enabling it to access our user base across Africa and the Middle East. Meanwhile, Ramses benefits from expanded inventory and expertise, prominently crediting these listing partners through co-branding such as "powered by [Partner Brand]" displayed within the relevant marketplace category. This arrangement maintains our unified marketplace architecture while leveraging established players' content, technology, and market knowledge. Both parties win: partners extend their reach without platform fragmentation, while Ramses rapidly scales marketplace depth and credibility through proven industry leaders.